Front View of D'Jadul Store (Photo source: Hypeabis.id/Arindra Fachri)
In the era of digital music, some music lovers enjoy hunting for classic discography collections. Mr. Ridwan founded the D'Jadul music store in Blok M Square to fulfill his interest in nostalgic music. Over time, now the D'Jadul Store has been operating for about 10 years and has loyal customers from collectors of old cassettes.
Mr. Ridwan creates a special value in his physical release collection in his store, offering a sensation that cannot be obtained digitally. His collection of old music attracts the interest of young people, creating new opportunities for his business.
Ridwan conducted research on millennial and generation Z music trends, displaying popular albums in the shop window. This strategy attracted new collectors and visitors to the D'Jadul shop. He said that the most frequently searched music albums in D'jadul include those from musicians such as the Koesbersaudara, Sam Saimun, Harry Roesli, and Rhoma Irama.
To enhance the shopping experience in his store, Ridwan also greets his store visitors in a friendly manner and finds out their interests and desires while recommending some of the available music album collections. If visitors want to try and listen to one of the physical releases, there are turntables, CD players, and cassette decks that are connected to an amplifier and speakers.
Area for Listening to D'jadul Collection (Photo source: Hypeabis.id/Arindra Fachri)
One of the visitors of Toko D'jadul, Opan, is looking for a collection of old music albums to add to his collection. The greatest value in having a physical album is the satisfaction of enjoying the distinctive sound quality, uniqueness, and rarity. This shop is also often visited by musicians such as Is Haryanto to complete their physical discography archives.
Ridwan, the shop owner, said that D'Jadul is able to achieve a turnover of around Rp50 million per month from the sale of old discographies. This shop is important for old music fans to complete their collection, creating a promising community-based economy.
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